When Do We Collect Personal Information and What Personal Information Do We Collect?

We may collect personal information about you in the following ways:

• Website Forms: If you fill out forms on our Site (e.g., contact forms, consultation requests, or newsletter sign-ups), we collect your contact details (e.g., name, email address, phone number) and any additional information you provide.
• Direct Contact: If you contact us via email, phone, or other means, we may retain a record of that communication and the information you provide.
• Marketing Subscriptions: If you opt into our marketing database, we collect your name, company/organization name (if applicable), email address, and your preferences for receiving marketing materials, such as industry insights or service updates.
• Service Engagements: If you engage our consulting services, we collect information necessary to deliver those services, as outlined in our terms of service and any associated data processing agreements, available upon request.
• Third-Party Sources: We may collect contact details or professional information (e.g., job title, industry) from third parties, such as business partners or publicly available sources (e.g., LinkedIn), to support our consulting services.
• Website Usage Data: When you visit our Site, we collect non-personal information, such as: IP address, traffic data, location data, and resources accessed. Device information, including browser type, operating system, and device identifiers.

Cookies and Tracking Technologies:

Our Site uses a limited number of cookies, including:

• A cookie to store your acceptance of cookies on our Site.
• Cookies used by analytics tools (e.g., Google Analytics) to track Site performance and user behavior.
• Session cookies required for Site functionality.

You can manage cookie preferences through your browser settings or our cookie consent tool. Disabling cookies may affect certain Site functionalities. For more details, see our [Cookie Policy, if applicable, or link to a separate section].

Links to Other Websites

Our Site may contain links to third-party websites relevant to our consulting services. Please note that these websites have their own privacy policies, and we are not responsible for their practices. We recommend reviewing their policies before submitting personal information.

How Do We Use Your Personal Information?

We use your personal information for the following purposes:

• Website Improvement: We analyze Site usage data to enhance user experience and optimize content, based on our legitimate interest in improving our services.
• Responding to Inquiries: We use information from forms or direct communications to address your inquiries or requests, based on our legitimate interest in providing customer support.
• Marketing Communications: If you opt into our marketing database, we use your information to send tailored updates, newsletters, or industry insights, based on your consent. You can unsubscribe at any time via the “unsubscribe” link in our emails or by contacting us.
• Service Delivery: If you engage our consulting services, we use your information to fulfill our contractual obligations, such as conducting assessments, delivering workshops, or providing analytics reports. We may also notify you of updates to our services, compatible with our original use of your data.
• Legal Compliance: We process your information to meet legal obligations, such as tax reporting or compliance with data protection regulations.

We will not use your personal information for purposes not described in this Privacy Policy without your consent.

Where Do We Store Your Personal Information and How Is It Kept Secure?

Data Storage:

All personal information you provide is stored on secure servers located within the European Economic Area (EEA). We do not transfer your data outside the EEA unless adequate safeguards (e.g., Standard Contractual Clauses) are in place.

Security Measures:

We implement appropriate technical and organizational measures to protect your data, including:

• Encryption of sensitive data during transmission and storage.
• Access controls to limit data access to authorized personnel only.
• Regular security audits to identify and mitigate risks.

Internet Transmission: Information submitted via our Site or email is transmitted over the internet, which is not fully secure. While we take reasonable steps to protect such data, we cannot guarantee its complete security.

Data Breach Procedures: In the unlikely event of a data breach, we have procedures to investigate, mitigate, and notify you and relevant authorities (e.g., the Hungarian National Authority for Data Protection and Freedom of Information) as required by law.

Who Do We Share Your Personal Information With?

We do not sell your personal information. We may share your data in the following cases:

• Service Providers: With trusted third-party vendors (e.g., payment processors, analytics providers, or cloud hosting services) who assist us in operating our Site or delivering services, under strict confidentiality agreements.
• Business Partners: With partners involved in joint consulting projects, only with your consent or as necessary to fulfill our services.
• Legal Obligations: When required by law, such as to comply with court orders, regulatory requirements, or requests from authorities (e.g., tax authorities or auditors).
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity, with appropriate safeguards.
• With Your Consent: For any other purpose, we will share your information only with your explicit permission.

How Long Do We Keep Your Personal Information?

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including:

• For the duration of our business relationship or service delivery.
• As required by law (e.g., tax or accounting obligations under Hungarian law).
• For analytics purposes, in anonymized form, unless you request deletion.

Your Rights

As a User in the EU, you have the following rights under GDPR:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request updates or corrections to inaccurate or incomplete data.
• Erasure: Request deletion of your data where there is no legitimate reason for us to continue processing it (e.g., when it’s no longer needed for the original purpose).
• Restriction: Request that we limit processing of your data in certain cases (e.g., while verifying its accuracy or if processing is unlawful).
• Objection: Object to processing based on our legitimate interests or for direct marketing purposes.
• Data Portability: Request your data in a structured, machine-readable format for transfer to another provider.
• Withdraw Consent: Withdraw consent for processing (e.g., marketing) at any time, without affecting the lawfulness of prior processing.

To exercise these rights, contact us at [email protected]. We will respond within 30 days, as required by GDPR. If you believe our processing violates data protection laws, you may lodge a complaint with the Hungarian National Authority for Data Protection and Freedom of Information (NAIH) or another relevant supervisory authority.

International Data Transfers

As a Hungarian company, we primarily process and store data within the EEA. If we transfer your data outside the EEA (e.g., to third-party service providers), we ensure compliance with GDPR through safeguards like Standard Contractual Clauses or adequacy decisions.

Children’s Privacy

Our Site and services are not intended for individuals under 16. We do not knowingly collect personal information from children. If we learn that we have collected such data, we will take steps to delete it promptly.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting the updated policy on our Site with a revised “Last Updated” date or by contacting you directly if required by law.

Contacting Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us using one of the following options: